Transforming a Mental Health Charity’s Digital Presence
Adhar Project
Adhar Project is a mental health charity based in Leicester, focused on supporting BAME communities. Despite their impactful work, their outdated website posed significant challenges. The website was difficult to update, requiring external support and incurring unnecessary costs. As a digitally inexperienced organisation, Adhar Project needed a modern, user-friendly website that could effectively showcase their services and support their mission.
Our marketing consultancy partnered with Adhar Project to create a new website on Webflow, designed to meet their specific needs. The project was completed in just six weeks, with the following key steps:
Discovery and Strategy
We began by conducting a deep dive into Adhar Project’s mission, services, and target audience. This included understanding their unique selling points (USPs), brand identity, and messaging hierarchy. This foundational work ensured the website would accurately reflect their values and goals.
Design and Development
We built an easy-to-use, accessibility-friendly website on Webflow. Key features included:
Content Creation
To enhance the website’s impact, we attended Adhar Project’s events to capture photos and videos. We also wrote initial case studies and blogs to populate the site with engaging, relevant content.
Training and Empowerment
We provided comprehensive training to key stakeholders, ensuring they could confidently update text, move sections, and manage the website independently. This empowered the organisation to be self-sufficient and reduced ongoing costs.
The new website exceeded Adhar Project’s expectations and delivered significant outcomes:
Improved Digital Presence: The modern, accessible website effectively communicated the charity’s mission and services.
Operational Efficiency: The user-friendly Webflow platform eliminated the need for costly external support.
Funding Success: The enhanced digital presence helped Adhar Project secure new funding from the Big Lottery.
Client Satisfaction: The client was thrilled with the results, praising the website’s design, functionality, and ease of use.
“Our outdated website and lack of an efficient IT system were holding us back, and we needed a solution that allowed staff to work securely and log customer details effectively. Rahoul has been incredibly patient, understanding, and supportive—listening to our vision, guiding us on the best system, and encouraging us to use updated testimonials to showcase Adhar’s positive impact. His approachable and friendly manner, combined with his expertise, has made the process smooth and built a trusting working relationship we hope to continue.”
Sonal, Client Relations & Wellbeing Support Co-ordinator, Adhar Project
Inspired by what we achieved with Adhar Project? Your charity could be next. At TCMH, we’re passionate about helping charities like yours amplify their impact through powerful digital solutions.
Book your free strategy session today and let’s explore how we can help you achieve your goals—whether it’s a modern website, a stronger online presence, or a plan to secure more funding.