The Flintham Museum (Nottinghamshire, UK) is a volunteer-run museum preserving rural life through the lens of a historic village shopkeeper. Since 1999, its dedicated team has kept local heritage alive—but without digital expertise, their outreach was limited.

The Flintham Museum’s dedicated volunteers were experts in preserving history—but digital marketing was completely outside their comfort zone. With no internal expertise and aging tools, they faced three critical hurdles:

• No in-house skills: Volunteers lacked experience in digital marketing.

• Stagnant online presence: A Wix website and social media pages sat unused.

• Urgent needs: Increase visitors, archive current work, and secure the museum’s legacy.

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We delivered tailored training workshops to equip the team with practical skills:

1. Social Media Mastery

• Hands-on guidance for Facebook/Instagram posting

• Content planning for seasonal exhibitions

• Simple SOPs for consistent engagement

2. Website Confidence

• Wix editing basics (updating events, images, text)

• Troubleshooting common issues

• Donation page optimisation

3. Ongoing Support

• 30 days of post-training email assistance

• Cheat sheets for easy reference

• Encouraged "learning by doing" with safe oversight

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The training transformed both capabilities and outcomes—proving that even non-technical teams can master digital tools when given the right support:

✅ Empowered volunteers: The board gained the confidence to manage all digital platforms independently.

✅ Actionable roadmap: Clear social media/content plan for the next 12 months.

✅ Sustainable impact: No more reliance on external consultants for basic updates.